Season one / Finding demand
How does an idea
find its people?
Conversations with the people building Greater Green Bay about how they noticed a need, earned trust, and turned interest into participation.
A field guide for local founders
Finding
Demand.
Better questions before you ask people to care.
FREE RESOURCE · FIRST EDITION IN DEVELOPMENT
From the first season
Working article titles · In development
CityDeck / Jim Schmitt · In development
Who wanted a different riverfront?
A conversation with former Green Bay mayor Jim Schmitt about how he looked for demand for the CityDeck project.
LPA / Juan Corpus · In development
The need behind a new organization.
Why Juan Corpus helped start LPA and how he expected the idea to land in the community.
Latest stories
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Why I’m Writing About the People Building Green Bay
How do you know what people need before you commit your time and money to an idea? An encouraging conversation can be a starting point. The harder work…
The person behind the questions
I’m Kyle Odeen.
I’m a Green Bay marketer interested in the decisions behind the places, organizations, and businesses around us.
I’ve worked with the Chamber’s Startup and Urban Hubs and produced and written for local radio. Now I’m building Odeen Marketing and learning from people building here. I turn their experience into useful questions for other business owners.
Kyle ODeen / updates
Learn with me.
Follow my journey, and learn along with me. Subscribe to gain access to the lessons of local founders, community builders, and leaders.
Odeen Marketing
The same energy, put to work for your business.
Odeen Marketing is a Green Bay marketing agency building a dedicated growth office around founder-led companies. The work starts with learning your business, then turns your expertise into clear messaging, useful content, and a coordinated publishing system.