Resources / Greater Green Bay
Local support.
Useful next steps.
There is more than one way to help a business grow. I’m building this page to bring useful local support and the tools from my own reporting into one place.
Organizations to know
People working for local business.
The Greater Green Bay Chamber, Downtown Green Bay, and On Broadway each contribute to the community our businesses depend on. Here’s a starting point for understanding their work and finding the right conversation.
Brown County / Business support
Greater Green Bay Chamber
Through its Business Retention & Expansion program, the Chamber listens to existing businesses across Brown County and connects them with resources for their challenges and growth plans.
A useful starting point when: You’re facing a business challenge and want help finding the right local support. The Chamber is a great place to look when you need pointed in the right direction.
First step: Explore the program, then contact the team with a short description of your business and the challenge you’re working through.
Downtown / Business location
Downtown Green Bay, Inc.
Downtown Green Bay helps businesses explore space in the Downtown and Olde Main Street districts, connect with property owners, and find local resources. Its district work also brings businesses, residents, and visitors together.
A useful starting point when: You’re considering a downtown location, event, expansion, or a closer connection to the district.
First step: Review the business location resources and contact the Downtown District team about your needs.
Broadway District / Business community
On Broadway, Inc.
On Broadway supports the Broadway District through business recruitment and retention, district promotion, physical improvements, and community cooperation.
A useful starting point when: You’re building or operating a business in the Broadway District and want to understand its opportunities and support network.
First step: Learn about On Broadway’s work, then ask its team how your business can get involved.
Follow each organization’s link for its current programs and contact details. Last reviewed October 13, 2026.
Resources / Season one
Finding Demand.
A quick checklist designed to help you understand how to find an addressable need, what evidence supports it, and how to test it before committing to the idea. Use the working checklist below.
Question 01
Name the need inside a target market.
Who is affected, and how can you help them?
Question 02
Find evidence people need this.
What have you observed or heard from your target market that tells you they need your help?
Question 03
Research your target market.
Develop a focus group of members of your target market, and interview them to get a better idea of how you can help.
Question 04
Test your idea.
Revisit this group within your target market to demo your idea before you ship it. Ask them what they love, and what they hate about what you’ve made them.
Question 06
Learn and act.
Take the lessons you’ve gained from this experiment to improve your idea, and get it in front of your first customers.
Apply the insight
Knowing your audience is a starting point.
The next step is giving your personal knowledge a clear message and a repeating content system.
Source stories and examples will be added as the reporting is completed.
Guide updates
Get the first edition.
The free guide is in development. Guide signup will open here when the first edition is ready.
More to come
A growing collection of useful tools.
Each season will add resources grounded in the conversations and research behind it. Future work will also explore how local businesses find, prepare for, and use the support available here.